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498 Markland Street, Unit #1, Markham, Ontario L6C 1Z6
Tel: 1-877-761-8998    Fax: 1-866-761-0957

 

FOR IMMEDIATE RELEASE – AMENDED AND RESTATED

JUSTINCASE® SET TO ACQUIRE  THE EXISTING PROMOTIONS DIVISION INVENTORY OF SUPEREX

January 26, 2016, Markham, ON   Justincase® (asi#63698) will, subject to court approval, purchase only the existing promotions division inventory of Superex Canada Limited (“Superex”), offered for sale by Superex’s receiver. Justincase has not acquired the Superex name or trademark save and except for having a limited license in order to deal with the inventory referred to above. Justincase® is expected to finalize its purchase of the promotions division inventory as early as January 25, 2016.

Janet Trachter, formerly Superex's Vice President, Marketing & Sales, will be joining Justincase® in the same capacity. Trachter, who was honored as the Supplier Woman of Distinction by the Advertising Specialty Institute (ASI) at the 2015 summer show in Chicago is an industry veteran who managed sales and marketing for Starline during 18 years of sustained growth. Trachter helped her former employer gain recognition as a "Top 10 Fastest Growing Supplier" four years in a row. Trachter remarked, "I love this industry and Justincase® is exactly the kind of company that makes it great".  She noted that several key individuals from Superex will be joining Justincase® which will immediately position the company for growth. "Having the right team members together at an exceptional company is like being the coach of the 1992 Olympic basketball ‘Dream Team’, she said.  "I can't wait to bring home the gold."

 

About Justincase®

Justincase® is a designer, manufacturer and supplier of automotive and safety kits and accessories to  North American retailers  and an established supplier serving the promotional products industry for over 25 years. They are a leader in providing Automotive, Emergency, First-Aid, Personal Protection, Winter and Survival Kits, Safety Wear, Flashlights, Bags, Drinkware and Tools. Their expertise in these areas, along with meeting the rigorous safety and compliance standards provides Justincase® a solid foundation to supply the promotional industry top quality, safe and highly desirable merchandise at competitive prices.

For more information contact:

Max Baer, President

Ph: 877-761-8998 x 106
max@justincasepromo.com

Janet Trachter, VP, Sales & Marketing

Ph: 877-761-8998 x 133

 

janet@justincasepromo.com

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